Jared devised this campaign under an in-house creative lead position.
#WeAllMove was a reactive marketing campaign that launched at the beginning of the Covid-19 crisis. It allowed partners, most notably the World Economic Forum, to participate in a digital platform that connects health care workers to mobility providers for safe and affordable transport. It was devised for CRS and brand awareness.
The platform was launched through emotional motion-based storytelling and was supported by omni channel design collateral. Jared named the campaign and personally wrote to core copy to set the tone of voice on route.
Jared strategised and conceptualised this campaign based on defined marketing objectives. With the Creative Team, he defined the look and feel. He gave creative direction across various mediums and was hands on with video components.
This campaign’s success was measured by increased brand awareness through organic reach.
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