Jared devised this campaign under an in-house creative lead position.
Get In Touch was an offline-to-online product marketing campaign for German company, Evoqua Water Technologies. Evoqua has an extensive catalogue that was built over decades, however this campaign focused on their newer product line.
The campaign’s charm was in its unorthodox customer journey strategy. First targeting new audiences, both B2C and B2B, at events such as trade shows. The first touch point being a video card that sported an engaging video. The card was a give-away unit for potential customers. The physical item also featured trackable instructions to Evoqua’s online shops.
Jared conceptualised this campaign based on defined marketing objectives. With an assembled team, he defined the look and feel. He gave creative direction across various mediums and was hands on with video components.
This campaign’s success was measured by direct ROI.
Video cards ↑