Jared devised this campaign under an in-house creative lead position.
#BecauseWeShareManila was the first brand campaign by Wunder Carpool after several years of acquiring users and liquidating its launch market; Manila. Its goal was to create mainstream appeal for the brand and carpooling alike.
The campaign applied an amplification strategy; targeting its dedicated audience on social media with a shareable video and a sticky slogan to match. The video quickly spread brand awareness to new audiences, and brand love throughout its existing community. Follow up content was created for and released on social media to keep the growth on a sustainable increase.
Jared strategised and conceptualised this campaign based on defined marketing objectives. With an assembled team, he defined the look and feel. He gave creative direction across various mediums and was hands on with video and photographic components.
The campaign’s success was measured by engagement and brand awareness through organic reach.
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